Bad Measure Spirits Company

A new gin is coming

Made for
Soda.

A gin conceived around the simplest of serves: a tall glass, cold soda, and the freedom to make it yours.

Discover Bad Measure
Bad Measure Spirits CompanyIndependent in spirit · Coming soonScroll to explore ↓

01 / The idea

What if soda was the point from the start?

Bad Measure starts with a simple thought: the longest, coldest, clearest gin drink deserves a gin of its own. Dry and distinctive, with character that carries through the bubbles.

Spruce, juniper and orange sea buckthorn berries arranged on pale stone

A sense of place

Regional roots.
Modern spirit.

Our point of view draws from the landscapes around the Carpathians, the Danube and the Black Sea. Shared ground, interpreted with a light hand.

Think fresh conifer, bright fruit and a clean, dry finish. A flavor direction made for a long drink.

02 / Character

A considered character, from first sip to finish.

01 / FIRST

Fresh conifer

A lift inspired by young spruce.

02 / THEN

Bright fruit

Sea buckthorn gives the idea its vivid edge.

03 / CORE

Dry juniper

The familiar backbone of a proper gin.

04 / FINISH

Long & clean

Designed to remain present in a tall glass.

03 / The serve

Keep it simple.
Make it yours.

Gin. Soda. Ice to the top. Nothing to hide behind, and everything to enjoy in the moment.

04 / Get in touch

Good things begin with a conversation.

We are building Bad Measure for people who care about the drink in the glass. For general enquiries, collaborations or simply to say hello, write to us.